Sales, planning, and supply chain expectations on manufacturers, distributors, licensors, and agents have dramatically increased over the past decade, particularly for those suppliers selling to large retail chains and department stores. To be successful, suppliers must understand and think like a buyer. Without an understanding of how to accomplish this, many suppliers find themselves never able to capture the long term success and ROI of these relationships.
James E. Lewis, a former JC Penney buyer who has managed and bought key categories in men’s, children’s and home textiles throughout his 20 year career, founded Enhanced Retail Solutions in 2002 to help improve the retail business acumen of suppliers.
In Enhanced Retail Solutions Retail Primer, James E. Lewis offers specific education and techniques on how to think like a buyer, improve collaboration, and planning to profit. Weighing in at 76 pages as opposed to 43 in 2nd edition, the 3rd edition not only updates content, it adds new information such as Price Elasticity Modeling, SKU Rationalization and an informative collection ERS Blogs.
To learn more about how our Retail Primer can help your business, contact us today!