Our Key Associates

With over 125 years of retail and wholesale expertise, our staff and methods have proven to more advantageously INTERPRET point of sale information- enabling our retail and wholesale clients to save and earn millions of dollars in business.

James E. Lewis, Founder, Chief Executive Officer

Jim is a former JC Penney buyer. He managed or bought key categories in Men’s, Children’s and Home Textiles throughout his 20+ year career there. Recognizing a trend that retailer’s were increasing their expectations of the supplier base, Jim founded ERS in 2002 to help improve the retail business acumen of suppliers. Jim has been featured in Apparel, Toy Licensing and other general publications and has conducted seminars at industry associations and trade shows including MAGIC. He was also quoted in The Washington Times. Jim is frequently asked to guest lecture at his alma mater, The University of Florida at the Miller Center for Retailing and was selected to join its Executive Advisory Board. You can follow Jim on Google+.

David Matsil, President of Business Development

David has 35+ years experience providing the Apparel, Textiles, Home Furnishing and other industries with technology solutions. He has a vast working knowledge of CAD, PDM, PLM, ERP, Supply Chain and retail analysis systems and has had articles published in several trade publications. David now helps show Retailers, Suppliers and Licensors how to  improve sales, profit and inventory productivity and serves on multiple advisory groups at GS1.  He began his career in the sleepwear business. You can follow David on Google+ and Twitter.

Josh Coughlin, Chief Technology Officer 

Josh brings over fifteen years of experience in development and consulting to ERS. Josh’s background is focused around the apparel industry, a key market for ERS. He was the lead developer and business analyst for Sales-Aware, an SAAS company that provided services and software, also for Retail Analytics. More recently Josh worked for an apparel company supplying mass and mid-tier retailers as VP of Operations in charge of Logistics and Product Development and Production Cycle.

Paul Warren, VP, Director of Consulting

With his research background in history studies and experiences amalgamating information from dozens of inputs, Paul brings technical expertise and a perspective unique to trend analysis to the company. Paul graduated from the College of Arts and Sciences at New York University with a major in History and minor in Economics and has been a member of our consulting team for over 10 years. Paul was elevated to his present position in May of 2013.

Stefanie Blum, Business Analyst

Stefanie brings 20+ years of product development, merchandise planning and wholesale inventory management to ERS, having worked with brands such as GUESS.

Varendra “Alvin” Das, PhD, Senior Engineer of Enterprise Systems

Alvin comes to ERS with 15 years of programming and technology experience, after completing his PhD in Astronomy at Georgia State University.  As a highly mathematical and logical person, Alvin is developing ERS software and managing and further automating ERS EDI data processing for its clients.


Greg Bailey, Director of Business Process and Implementation  Greg brings 25+ years of retail operations, product development, textile design and sourcing knowledge along with 21 years experience as a technologist, project manager and business process liaison at JCPenney. Greg also led an initiative with ERS at JCPenney to build and implement a supplier planning and forecasting system for their Strategic Sourcing division. Now, as an ERS employee, he continues to provide process and project management support to further enhance this software. After leaving JCPenney in 2012, Greg served as a contractor for Academy Sports & Outdoors, providing product development, sourcing process and PLM technology expertise.


lisa-maxwellLisa Maxwell, Business Consulting Advisor With over 20 years of retail experience at one of the nation’s largest retail chains, Lisa brings expertise in brand development, buying, sourcing and team integration. She balances our analytic/technical knowledge with good old fashioned retailing based on design.



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