The Future of Retail: Concept Stores

In a world today where so many retail stores are closing, how do some companies prosper? One solution is creating innovative and creative concept stores that entertain and attract customers. A concept store tries to make shopping an experience by providing more than just the product being sold. They are reshaping the retail industry and […]

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6 Retail Strategies for Social Media Success

With 81% of the US population using social media, it is a great resource for retailers to open a direct line of communication with their consumers. When social media is used correctly, you can: Increase brand exposure/awareness Help identify your target market Build trust in consumers Manage your brand’s reputation As ERS’ current interns and […]

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Retail Needs Experience

With e-commerce’s increased popularity, massive changes are impacting the retail industry, especially brick-and-mortar stores. The biggest thing retailers can do to compete with e-commerce powerhouses such as Amazon is to develop and invest in their retail experience. As Cassidy suggests in her recent blog, brick-and-mortar stores are not going away anytime soon. That said, retailers […]

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Necessity vs. Novelty

Is E-commerce All That? No one is new to the idea that e-commerce has disrupted brick-and-mortar business in a way that is seemingly impossible to overturn. In fact, you can read more about it in our other blogs : The Sharing Economy, E-commerce and mobile, and Echo. This begs the question: when did this shift […]

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