Our extension to Retail Synthesis, E-Commerce Analytics, is a retail data management tool that allows you to track your e-commerce traffic, revenue, and average order value on a daily basis. It connects to a multitude of sources such as an organization’s Enterprise Resource Planning (ERP) system, Google Analytics, Google AdWords, Bronto Software, and eBay Enterprise Affiliate Network (formerly PepperJam Exchange). This ability to try different tactics and constantly test those email marketing, social media and web promotion efforts enables companies to channel their money and marketing efforts into what is working.
Web retail analytics tools seek to monitor and report on the interaction between Internet users and specific websites or marketing initiatives for the purpose of increasing those interactions. But they do not pull all the necessary information together. Never before has there been a more comprehensive view to pinpoint what marketing spends are contributing to sales as well as to net, revenue (after item cost, shipping, handling, etc.).
Integration with Retail Synthesis enables a unified view across brick and mortar and e-commerce channels. Finally, automated retail data reporting and dashboards assure visibility across an organization.
What better way is there to leverage the ROI of your e-commerce efforts? Contact Enhanced Retail Solutions for more information today!