Demographics and the Licensing Show
Did you know that your retail clients are now focused on contouring their offerings on a store location basis?
"We have to get smarter on how we edit the [product] categories based on store location.”
- John Fleming, Exec VP-CMO Wal-Mart Stores Division
"Tailoring the merchandise to fit individual stores' demographics is among the goals [Saks chief] Steve Sadove has set for the tony department-store chain."
Retailers from Wal-Mart to Saks are engaged with this concept - What an incredible opportunity this presents. Using Demographics - such as age, income or nationality - is a powerful way to launch or increase your product or brand at your retail clients. Leverging that information has enabled us to help our clients secure programs as large $40 million per year!
If you want to learn about brand positioning or speak with us about Demographics, we will be exhibiting at the Licensing Show - the world’s brand and property marketplace (June 19 - 21st, Javits Convention Center, NYC, http://www.licensingshow.com ). We welcome the opportunity to meet with you to discuss any questions or topics you might have about our Retail Analytic Solutions.
We would also welcome the opportunity to meet with any associate you know (in or outside your company) who might benefit from our consulting and/or software.
Even better, we are giving away free stuff!
- Free passes to the show.
- A chance to win a free 19" LCD Display with Speakers.
- A chance to win one of three free seats to our acclaimed Retail Merchant Class.
Please call us at 212.938.1991 or reply to this e-mail if you would like to meet or know of any one else we should reach out to. Thank you and have a great show.
Jim Lewis
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