Retail Merchant Class 101 Introducing a class to help you think like a retailer!
The ERS Retail Merchant Class 101 provides you the tools to better understand the retail buyer's perspective and more! Whether it is one of our open to the public classes or a customized class tailored specifically for your Company, take advantage of ERS' decades of retail experience in a high level manner that doesn't require a great deal of time or cost. The half day class is a combinaton of interactive lectures and hands-on case studies with exercises (bring your pencil and calculator)!
The Audience
Manufacturers (sales, planning, supply chain), Licensors and Agents - especially those in Retail Development. Focused primarily on the large retailers (mass, mid-tier, department stores and big box specialty stores).
Key Topics
Understanding a buyer’s point of view, expectations and openness to vendor involvement.
Looking for opportunities of growth (statistics, retail assortment, demographics).
Making money in today’s retail environment.
Offering a compelling merchandise statement (comparison shopping, branding, pricing, why should a retailer buy from me)?
How to present new ideas to the retailer.
Retail Math & Measurement standards.
Why tracking the business at store level matters (lost sales, opportunities, profiling, inventory productivity).
Understanding Forecasting from a retail perspective.
Fundamentals of Replenishment.
Assessing risk on margin guarantees and markdown negotiations - Planning to profit.
Please email usfor more information
about our "ERS Retail Merchant Class 101." Past Attendee's Comments:
"Thank you, Jim and all your colleagues for offering this well needed class on Merchant retail relationships! I certainly learned so much! I left feeling empowered and got back to my office wrote a brand new Plan of Action and SWOT Analysis for my next
meeting with my buyers. -Jennifer Toussaint- Cali
Principle Vannuzza LLC
"...The class helped us understand the retail buyer's perspective . Developing strategies and incorporating buying related tasks into the wholesale side of
the business will enable us to grow our sales and improve profitability. The class pinpointed a variety of
ways we can do this."
-David Sitt
Principle
Baby Togs /BT Kids
