Enhanced Retail Solutions was founded in 2002 by a group of retail veterans who saw a fundamental shift occurring between retailers and their vendor partners. We know that in today’s environment retailers demand more from suppliers, particularly when it comes to management and financial accountability for merchandise programs. While this can be a very challenging prospect for suppliers, we believe it is a tremendous opportunity.
Our tools transform vast quantities of data into meaningful, actionable opportunities. Our experience in retail management, along with our extensive software development background combines to deliver you real world solutions for real world problems.
More specifically, we provide manufacturers and retailers an easy to use – yet sophisticated – set of retail analytic tools to manage and study the performance of their items, much like the buyer. Our tools provide advanced functionality, logic and incorporate industry best practices that you can use to assist the buyer, planner and allocator. We offer deep technical expertise and are a registered Microsoft Member, Small Business Specialist.
We customize solutions based on each organization’s needs – large or small. We offer enterprise applications for companies whose infrastructure can support it, web subscription offerings for sales reporting and strategic or outsourced consulting based on a specific scope of work.
Based on USAF Colonel John Boyd’s “OODA” loop (observation, orientation, decision, action) the ERS STAR LOOP™ can provide a competitive advantage to go through the cycle in the shortest time. According to Boyd, decision making occurs in a recurring cycle of observe-orient-decide-act. An entity that can process this cycle quickly, observing and reacting to unfolding events more rapidly than an opponent, can thereby “get inside” the opponent’s decision cycle and gain the advantage. With the help of Enhanced Retail Solutions you can now analyze, interpret and take action on sales and inventory data quickly.
With this information, you can make merchandising recommendations to the buyer thus improving sales and inventory productivity. It’s a win for both manufacturer and retailer. Smart suppliers know that the key to becoming a valued resource is to become a retail STAR.